What is Internet Marketing? Have you heard about it, but don’t really understand what it means? Do you know what it means, but don’t know where to begin? Whether you are looking to earn an income online as an Internet marketer, or you have a brick and mortar business, it is important that you understand what Internet Marketing means. Every business, whether new or previously existing, can get massive exposure through the leverage that the internet offers.
Increased exposure = Increased Revenue
The number of Internet users and sales is only going to continue to increase, so it will benefit you to learn how to tap into this rapidly expanding audience.
What is Internet Marketing?
Internet Marketing (or Web Marketing) is simply using the Internet to advertise a product or service. I’m sorry to disappoint you if you were looking for a longer and more descriptive definition. While the concept is simple, learning and applying the numerous techniques is another story. There is so much information on the topic, and so many different strategies that it can feel like an overwhelming, or even impossible, feat to learn how to market on the Internet. I’m going to break everything I’ve learned over the years for you, so that you can begin to understand Internet Marketing, and start implementing some of the strategies gradually.
Internet Marketing Categories
Basically, all of the Internet Marketing strategies will fall into one of the 5 categories of what an Internet Marketer is involved in.
SEO stands for Search Engine Optimization. A search engine is a software system designed to search for information on the World Wide Web. Google is probably the most popular search engine, but you have probably also heard of Yahoo, Bing, or Ask.
As an Internet Marketer, SEO means learning how to get your website to display on the first page of the Search Engine Results Page (or SERP) for optimal exposure. When somebody searches for a particular keyword (a word or phrase that describes what you are promoting), ideally you want to display on the first page of results or as high up as possible. This increases the chances that they will click on your link, thus giving you traffic.
This doesn’t just happen automatically. There’s quite a lot to learn about SEO strategies, but some examples are link building and keyword research and placement.
2. Paid Search
Paid Search is a form of paid advertising to promote a business or product. The most commonly seen paid ads are the ones that display on the SERPs. They are marked as ads. These are called PPC (Pay Per Click) ads. The advertiser pays every time that ad gets clicked on. There are also other paid methods such as Facebook advertising, PPV (pay per view) ads, and banner ads.
Paid search is a more advanced method, which you shouldn’t jump into, as a newbie, until much later down the road. If you don’t know what you are doing, it can end up costing you a lot of money with little results and I don’t want you to have to spend much money to begin!
3. Social media management
Social media is the interaction of people using platforms such as Facebook, Twitter, Pinterest, LinkedIn, YouTube, or Google+ to share information and ideas. There is no cost to using these social networks and many people have built successful businesses simply by becoming social media experts.
You can use the social media networks to find a targeted audience for your product or service. By creating useful contents, you can begin to build a loyal relationship with them. When they share your information with their social network, you get additional exposure that you didn’t have to pay for.
4. Content Marketing
Content marketing is marketing to your audience without selling. You provide information to your potential buyer that is useful, without pitching your product or service. The basis of this strategy is that consumers are tired of being pitched to every time they turn around! By providing consistent, valuable information, they are more likely to become loyal customers. Blogs, podcast, YouTube videos or articles are some of the strategies you can use to content market. Setting up a blog is going to be one of the first things you should set up in order to begin building long-term relationships with people.
5. Email Marketing
Email marketing involves reaching out to your customers via email. To get to this point, you must first gain their trust enough for them to provide their email address. Once you have their trust, it is crucial that you keep it or they will unsubscribe and you basically lose a customer. Another reason why content marketing is so important!
Email marketing encourages customer loyalty for those who become subscribers. You can then send your subscribers notification of new content that you publish or special discounts or offers on your products or services.
I hope that you find this breakdown on the categories of Internet Marketing helpful!